Background
A growing real estate brokerage firm needed to improve its online presence and attract more potential buyers and sellers. The broker was managing social media accounts in-house but found it challenging to maintain consistency and quality while handling property listings and client meetings.
Challenge
The real estate market is increasingly competitive, and the broker realized that enhanced digital marketing was essential for staying ahead. However, creating engaging content for various property listings and managing multiple social media platforms was time-consuming and inconsistent. The broker lacked the specialized skills to produce high-quality videos and professional social media campaigns that could attract more clients and provide a competitive edge.
Key challenges included:
- Time constraints: Managing the brokerage, showing properties, and creating content was overwhelming.
- Limited digital expertise: The broker knew how important social media was but lacked the time and technical skills for effective digital content.
- Improving engagement: Competing brokers had started using high-quality video tours, and the broker wanted to boost client engagement through better visuals and more frequent updates.
Solution
The broker decided to hire a dedicated social media manager and video editor through Apeiron Talents. This strategic decision enabled them to focus on growing the business while leaving content creation and online engagement to professionals.
Steps Taken:
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Hiring a Social Media Manager: Apeiron Talents sourced a highly skilled social media manager who understood the nuances of real estate marketing. The manager took over the broker’s social media accounts, posting regularly and using targeted strategies to engage local clients. They created dynamic posts highlighting new listings, open houses, client success stories, and real estate tips.
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Adding a Video Editor: The brokerage hired a video editor to produce high-quality listing videos, virtual tours, and promotional content. The video editor brought expertise in editing and storytelling, crafting visually appealing videos that showcased properties in the best possible light.
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Content Strategy: Together, the social media manager and video editor collaborated on a comprehensive content strategy, focusing on consistency and engagement. They developed a calendar for posting regular updates across various platforms like Instagram, Facebook, YouTube, and LinkedIn. They created property tour videos, client testimonial clips, and neighborhood highlight reels to attract potential buyers and sellers.
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Targeted Ads: The social media manager also launched targeted advertising campaigns, ensuring the broker’s listings reached the right audience. This increased visibility for listings in key neighborhoods, attracting more inquiries and speeding up the selling process.
Results
- Increased Online Engagement: The broker saw a significant boost in engagement across all social media platforms, with higher follower counts and more comments, likes, and shares on property listings.
- Better Client Inquiries: With the enhanced online presence, the broker experienced a noticeable uptick in client inquiries, especially from buyers who were drawn to the high-quality videos and consistent updates.
- Faster Property Sales: Properties began selling faster due to better exposure. The visually engaging content and video tours allowed buyers to make quicker decisions, as they could view listings in detail online.
- More Time for Business Growth: By delegating social media and content creation tasks, the broker had more time to focus on other aspects of the business, such as meeting clients, negotiating deals, and exploring new opportunities.
Conclusion
By hiring a social media manager and video editor, the real estate broker was able to greatly improve their online presence, resulting in higher client engagement and faster property sales. The partnership with Apeiron Talents allowed the broker to remain competitive in the evolving real estate market, saving time and improving marketing efforts. This strategic move not only enhanced the company’s digital marketing capabilities but also contributed to the overall growth of the business.
Ready to embrace the future of work? Join Apeiron Talents in redefining how businesses operate in the digital age. Our mission is to help businesses thrive by connecting them with top global talent and fostering a culture of innovation and inclusivity. Contact Apeiron Talents at 818-584-6008 or email us at support@apeirontalents.com
