Background

A social media manager based in Los Angeles was steadily growing their business by managing multiple social media accounts for various clients. Their services included content creation, strategy development, and community engagement. As their client base grew, they found it increasingly challenging to meet the demands of each client, especially when it came to the volume and variety of content required.

The manager needed to deliver a wide range of content, including visual posts, infographics, and well-written copy. However, doing all the design and writing work themselves was not sustainable. They realized that to continue growing the business and maintain a high standard of content, they needed to hire additional support in the form of graphic designers and content writers.

Challenge

The social media manager faced several key challenges:

• Increasing Workload: With more clients came more requests for tailored content, which required both high-quality visuals and engaging written content.
• Diverse Content Needs: Clients wanted a mix of graphic design for social media posts, infographics, and promotional materials, as well as written content for captions, blogs, and marketing campaigns.
• Time Constraints: Juggling the demands of creating all the content themselves while managing client relationships was overwhelming.
• Maintaining Quality: The social media manager was concerned that bringing in outside help could compromise the quality of work that had built their reputation.

To continue growing the business without sacrificing quality or efficiency, the manager decided it was time to hire multiple graphic designers and content writers.

Approach

The social media manager partnered with Apeiron Talents to help them find the right professionals to expand their content creation team. The goal was to create a reliable team that could handle the growing workload and deliver diverse, high-quality content for various clients.

Defining the Roles

Apeiron Talents worked with the social media manager to clearly define the types of professionals needed:

• Graphic Designers: The manager needed designers with a strong eye for aesthetics, experience with social media graphics, and the ability to produce content in different styles to match each client’s brand.
• Content Writers: Writers who could create engaging, tailored content for different industries, ranging from blog posts to punchy social media captions, were essential.

Each role required creativity, attention to detail, and the ability to work under tight deadlines while maintaining high standards of work.

Targeted Recruitment Process

Apeiron Talents implemented a thorough recruitment process to find the best candidates for the social media manager:

• Graphic Designers: Candidates were selected based on their portfolio, focusing on past experience creating engaging social media visuals, infographics, and promotional materials. Apeiron Talents sought out individuals who could quickly understand client brand identities and produce designs that resonated with target audiences.
• Content Writers: Writers were chosen based on their ability to write in various tones and styles. They needed to be skilled at creating content that reflected the voice of different brands and had experience writing for social media, blogs, and digital marketing campaigns.

Apeiron Talents ensured that the candidates were not only creative but also efficient and reliable.

Streamlining the Onboarding Process

Once the right candidates were identified, the social media manager worked with Apeiron Talents to ensure a smooth onboarding process. Clear guidelines and expectations were set for both graphic designers and content writers, including:

• Brand guidelines for each client.
• Content timelines and deadlines.
• Communication protocols to ensure a streamlined workflow between the manager and the new hires.